E7 Part 2: Tyler Bishop from Ezoic on Breaking Down the Ad Blackbox

This is part 2 of the conversation with Tyler Bishop the CMO of Ezoic where we break down the jargon-heavy world of ad monetization (part 1 is here).

Split Testing

For Tyler, split testing is a huge deal. Looking at the Ad Revenue Index, at the height of the pandemic we saw all-time lows at around 38 but now it’s now in the 80s. So if you had the exact s…

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