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Thanks Richard! It's always a pleasure chatting with you. I should probably expand a little on the non-Amazon test that we spoke about. It would appear from the data (Amazon click data and HotJar heatmaps and session recordings) and people will actually click on more than 1 button to find the best price - so if you display "check price on Amazon" and "check price on Walmart" most people will open both. This gives you the opportunity to capture both cookies. During my test clicks and revenue from Amazon remained steady while there was now additional revenue from the second button too.

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